:root {
  --primary: #1a365d;
  --primary-light: #2c5282;
  --accent: #3182ce;
  --text: #2d3748;
  --text-muted: #64748b;
  --bg: #ffffff;
  --bg-section: #f8fafc;
  --bg-warm: #fafbfc;
  --border: #e2e8f0;
  --radius: 12px;
  --radius-sm: 8px;
  --shadow: 0 1px 3px rgba(0, 0, 0, 0.06);
  --shadow-md: 0 4px 12px rgba(26, 54, 93, 0.08);
}

*, *::before, *::after { box-sizing: border-box; }

body {
  margin: 0;
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  font-size: 17px;
  line-height: 1.65;
  color: var(--text);
  background: var(--bg);
}

.container {
  width: 100%;
  max-width: 960px;
  margin: 0 auto;
  padding: 0 1.5rem;
}

/* Header */
.header {
  padding: 1.125rem 0;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
}

.header__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.ge-logo {
  display: flex;
  align-items: center;
  text-decoration: none;
}

.ge-logo__img {
  height: 24px;
  width: auto;
  object-fit: contain;
}

.ge-logo:hover {
  opacity: 0.8;
}

.logo {
  display: flex;
  align-items: center;
}

.logo__img {
  height: 36px;
  width: auto;
  object-fit: contain;
}

/* Hero */
.hero {
  padding: 4.5rem 0 5rem;
  background: linear-gradient(180deg, var(--bg-warm) 0%, var(--bg) 100%);
}

.hero__intro {
  font-size: 0.95rem;
  color: var(--text-muted);
  margin: 0 0 1.25rem;
  font-style: italic;
}

.hero__headline {
  font-family: 'DM Serif Display', Georgia, serif;
  font-size: clamp(1.85rem, 4.5vw, 2.75rem);
  font-weight: 400;
  line-height: 1.2;
  color: var(--primary);
  margin: 0 0 1rem;
  letter-spacing: -0.01em;
}

.hero__subhead {
  font-size: 1.2rem;
  color: var(--text-muted);
  margin: 0 0 2.5rem;
}

.hero__flow {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.5rem 1rem;
  padding: 1.75rem 2rem;
  background: var(--bg);
  border-radius: var(--radius);
  border: 1px solid var(--border);
  box-shadow: var(--shadow);
}

.flow-step {
  display: flex;
  align-items: center;
  gap: 0.75rem;
}

.flow-step__num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 1.5rem;
  height: 1.5rem;
  font-size: 0.75rem;
  font-weight: 700;
  color: var(--accent);
  background: rgba(49, 130, 206, 0.12);
  border-radius: 50%;
  flex-shrink: 0;
}

.flow-step__label {
  font-weight: 500;
  color: var(--primary);
  font-size: 0.95rem;
}

.flow-step__arrow {
  color: var(--accent);
  font-weight: 600;
}

@media (max-width: 640px) {
  .hero__flow {
    flex-direction: column;
    align-items: flex-start;
  }

  .flow-step__arrow { display: none; }

  .flow-step::after {
    content: '\2193';
    color: var(--accent);
    font-weight: 600;
    margin-left: 0.25rem;
  }

  .flow-step:last-child::after { display: none; }
}

/* Section titles */
.section-title {
  font-family: 'DM Serif Display', Georgia, serif;
  font-size: 1.5rem;
  font-weight: 400;
  color: var(--primary);
  text-align: center;
  margin: 0 0 0.75rem;
}

.section-intro {
  font-size: 1rem;
  color: var(--text-muted);
  text-align: center;
  max-width: 42ch;
  margin: 0 auto 2rem;
  line-height: 1.6;
}

/* Proof Points */
.proof-points {
  padding: 4rem 0;
  background: var(--bg);
}

.proof-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
}

.proof-card {
  padding: 1.5rem;
  background: var(--bg-section);
  border-radius: var(--radius);
  border: 1px solid var(--border);
  transition: box-shadow 0.2s;
}

.proof-card:hover {
  box-shadow: var(--shadow-md);
}

.proof-card__badge {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--accent);
  margin-bottom: 0.5rem;
}

.proof-card__text {
  margin: 0;
  font-size: 0.95rem;
  color: var(--text);
  line-height: 1.5;
}

@media (max-width: 640px) {
  .proof-grid { grid-template-columns: 1fr; }
}

/* Competitor Contrast */
.competitor-contrast {
  padding: 4rem 0;
  background: var(--bg-section);
}

.contrast-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}

.contrast-card {
  padding: 1.75rem;
  border-radius: var(--radius);
  border: 1px solid var(--border);
}

.contrast-card--them { background: var(--bg); }

.contrast-card--you {
  background: linear-gradient(135deg, #ebf8ff 0%, #f0f9ff 100%);
  border-color: rgba(49, 130, 206, 0.3);
}

.contrast-card__title {
  font-size: 0.85rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--text-muted);
  margin: 0 0 1rem;
}

.contrast-card--you .contrast-card__title { color: var(--accent); }

.contrast-card__list {
  margin: 0;
  padding-left: 1.25rem;
}

.contrast-card__list li {
  margin-bottom: 0.5rem;
  font-size: 0.95rem;
  color: var(--text);
}

.contrast-card--you .contrast-card__list li strong { color: var(--primary); }

@media (max-width: 720px) {
  .contrast-grid { grid-template-columns: 1fr; }
}

/* Flow Section */
.flow-section {
  padding: 4rem 0;
  background: var(--bg);
}

.flow-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.5rem;
}

.flow-card {
  background: var(--bg-section);
  padding: 1.75rem;
  border-radius: var(--radius);
  border: 1px solid var(--border);
  box-shadow: var(--shadow);
}

.flow-card__title {
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--primary);
  margin: 0 0 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
}

.flow-card__list {
  margin: 0;
  padding-left: 1.25rem;
}

.flow-card__list li {
  margin-bottom: 0.4rem;
  color: var(--text);
  font-size: 0.95rem;
}

@media (max-width: 720px) {
  .flow-grid { grid-template-columns: 1fr; }
}

/* Comparison */
.comparison {
  padding: 4rem 0;
  background: var(--bg-section);
}

.comparison-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.5rem;
}

.comparison-card {
  padding: 1.75rem;
  border-radius: var(--radius);
  border: 1px solid var(--border);
}

.comparison-card--before { background: var(--bg); }

.comparison-card--after {
  background: linear-gradient(135deg, #ebf8ff 0%, #f0f9ff 100%);
  border-color: rgba(49, 130, 206, 0.35);
}

.comparison-card__label {
  display: block;
  font-size: 0.7rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--text-muted);
  margin-bottom: 0.75rem;
}

.comparison-card--after .comparison-card__label { color: var(--accent); }

.comparison-card__text {
  margin: 0;
  font-size: 1rem;
  color: var(--text);
}

.comparison-card__text--secondary {
  margin-top: 0.5rem;
  font-size: 0.9rem;
  color: var(--text-muted);
}

.comparison-card--after .comparison-card__text { color: var(--primary); }

@media (max-width: 640px) {
  .comparison-grid { grid-template-columns: 1fr; }
}

/* Growth Experts */
.growth-experts {
  padding: 4rem 0;
  background: var(--bg);
  border-top: 1px solid var(--border);
}

.growth-experts__title {
  font-family: 'DM Serif Display', Georgia, serif;
  font-size: 1.35rem;
  font-weight: 400;
  color: var(--primary);
  margin: 0 0 1.5rem;
}

.growth-experts__list {
  margin: 0 0 1.5rem;
  padding-left: 1.5rem;
}

.growth-experts__list li {
  margin-bottom: 0.75rem;
  color: var(--text);
  font-size: 0.95rem;
  line-height: 1.55;
}

.growth-experts__list li strong { color: var(--primary); }

.growth-experts__bridge {
  margin: 0;
  font-size: 0.95rem;
  color: var(--text-muted);
  font-style: italic;
}

/* CTA */
.cta {
  padding: 4.5rem 0 5rem;
  background: var(--primary);
  color: white;
  text-align: center;
}

.cta__headline {
  font-family: 'DM Serif Display', Georgia, serif;
  font-size: 1.6rem;
  font-weight: 400;
  margin: 0 0 0.75rem;
}

.cta__subtext {
  font-size: 1rem;
  opacity: 0.92;
  margin: 0 0 1.5rem;
  max-width: 36ch;
  margin-left: auto;
  margin-right: auto;
}

.cta__button {
  display: inline-block;
  padding: 1rem 2.25rem;
  background: white;
  color: var(--primary);
  font-weight: 600;
  font-size: 1rem;
  text-decoration: none;
  border-radius: var(--radius-sm);
  transition: transform 0.15s, box-shadow 0.15s;
}

.cta__button:hover {
  transform: translateY(-2px);
  box-shadow: 0 6px 20px rgba(0, 0, 0, 0.18);
}

.cta__button:focus {
  outline: 2px solid white;
  outline-offset: 2px;
}

.cta__reassurance {
  margin: 1rem 0 0;
  font-size: 0.9rem;
  opacity: 0.9;
}

.cta__brand {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  margin-top: 2rem;
  color: white;
  text-decoration: none;
  font-size: 0.95rem;
  font-weight: 500;
  opacity: 0.95;
}

.cta__brand:hover {
  opacity: 1;
  text-decoration: underline;
}

.cta__logo {
  height: 28px;
  width: auto;
  object-fit: contain;
  filter: brightness(0) invert(1);
}

/* Footer */
.footer {
  padding: 1.75rem 0;
  border-top: 1px solid var(--border);
  background: var(--bg-section);
}

.footer__text {
  margin: 0;
  font-size: 0.8rem;
  color: var(--text-muted);
}

.footer__links {
  margin: 0.5rem 0 0;
  font-size: 0.8rem;
}

.footer__links a {
  color: var(--accent);
  text-decoration: none;
}

.footer__links a:hover { text-decoration: underline; }

.footer__separator {
  margin: 0 0.5rem;
  color: var(--text-muted);
}

@media (prefers-reduced-motion: reduce) {
  .cta__button:hover { transform: none; }
}